E.L.F. Coming to Target

Yeehaw! Have you heard, ALL Target stores will be carrying E.L.F. starting on 11/1. The display will be a nice big end cap, and the goodies are being specially repackaged in sleek black packaging just for Target. How cool!

The shipment that is coming for the 11/1 launch will only include items from the regular E.L.F. line, but later shipments will expand their offerings to include the studio and mineral lines. Woohoo! My only complaint about E.L.F. is that it is hard to find, so this is great news. :)

Can’t wait to get your fix? They have some great codes running on their website:

50% off all STUDIO line, minimum $20 purcase, max $50 discount – EGSTUDIOX

Buy one get one 50% off on the MINERAL line, min $20 purchase, max $50 discount – NEWMINB50

50% off EYE makeup, maximum 10 products, max $50 discount – EGEYE

FREE mini makeup collection (this is the studio makeup collection in “mini” size– it includes 27 pcs!) with $5+ purchase – LOYAL

Also, as part of BCA month, E.L.F. is donating 100% of the proceeds from each purchase of their Bubblegum Pink nail polish to the Breast Cancer Research Foundation as part of their Think Pink promo. Sure it’s only $1, but a.) I love to see companies donating 100% of something rather than the measly 1% – 3% etc. that you see from other companies, and b.) every dollar counts! They also offer a special edition pink studio mini makeup collection for $15, and 50% of all proceeds from those will be donated as well.

I have nothing bad to say about E.L.F. nail polishes. In fact, I’m really really happy with the navy shade I have, which is a dead ringer for OPI Russian Navy. Check out the gorgeous shade of Bubblegum Pink:


  1. knownever says

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