Recently I had the pleasure of attending MAC’s A/W 2014 Trends presentation up in LA. I got to hear about the 4 main trends for the A/W (that’s Autumn/Winter for you non-fashiony peeps) from 4 mega-talented MAC Senior Artists.
Off-Color presented by Cynthia Rivas
The Off-Color trend is a deconstructed take on colors found naturally occurring in your complexion. The same shades we found in summer makeups are still there, but in a more muted way. The focus is generally on the eye or the lip (sometimes both). The skin is as natural as possible. For a more natural look, Cynthia suggested applying bold colors with a fluffier brush to diffuse color onto the lips.
Try it! To get the diffused color look on the lips, try a fluffy eye brush like the MAC 239 Eye Shader Brush instead of a traditional lip brush.
Streamlined presented by John Stapleton
Streamlined is a trend John describes as a return to 90s grunge but in a sophisticated way. Brows are bold and defined, even a bit tomboyish. Liner pops with unusual shapes and surprising colors. Picture a brown or grey smoky eye with a pop of yellow liner underneath or up top. For a more wearable look, John suggests smoking out your eye look with navy instead of the usual black. While black is always on trend, navy actually makes the whites of your eyes look brighter.
Try it! In the look John was creating above, he used MAC Fluidline in Black Ivy.
On Reflection presented by Gregory Arlt
Now we’re talking! Gregory presented a look that is all about adding pops of shine to an otherwise matte face. He created an ‘ombre of shine’ by giving his model a bit of a glossy eye with more subtle shine to highlight her face. If you’ve ever tried the glossy eye look you know they look incredible, but last about 3 minutes before they need serious attention. If I were going to try this look “in real life” I’d opt for highlights on the face and an uber glossy lip– quite a bit more manageable for touch-ups.
Try it! Gregory used two MAC texture products, their Mixing Medium Shine, and Clear Gloss LipMix. He also used two shades (Grey Matter & Toasted Chestnut) from the Fall Trend Forecast Eye Palette.
Unprocessed presented by Caroline Donnelly
Unprocessed is a celebration of a subject’s natural beauty. It’s natural, but not nude makeup. The colors are pulled from the natural undertones in the skin. Foundation is as sheer as you can get away with, and only used where necessary (so yes, bust out your MAC Face & Body – it’s that kind of look!). The blush Caroline applied with a 188 Duo Fibre brush for a very natural, diffused application. She also applied it slightly lower, to look like a child’s cheeks as she put it. Rather than apply a lip color, she actually just removed excess foundation from the model’s lips and let her natural lip color be the lipstick. If you don’t naturally have pigmented lips, a lip color in a shade to a natural lip pigmentation patted on could substitute. The brows, like the rest of the face in this look, are groomed but not overly so. They’re left a bit bushier, perhaps just a bit of gel on to keep them in place.
Try it! Caroline used a 188 Duo Fibre brush on her model’s cheeks.
What do you think? Are any of these trends intriguing to you?
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