MAC Matchmaster Foundation Info

Far be it from MAC to ever do fall launches in moderation, September also sees the introduction of MAC’s newest foundation – Matchmaster SPF 15. This seems truly unlike anything else in the MAC foundation family, and it’s clear that they agree. They even broke away from their traditional foundation nomenclature of NW or NC and a number (or sometimes just N, or sometimes just C!) to make things easier for both artist and consumer alike all around the globe. Anyone else thinking “yes yes finally!” ?
So what’s the deal with MAC Matchmaster SPF 15? Here’s how MAC describes their new brainchild:
  • New foundation technology utilizing translucent pigments for the best possible match.
  • Broad spectrum (UVA/UVB) SPF 15 protection.
  • Moisturizing demi-matte finish.
  • Line-reducing soft focus powders.
  • Reduces excess oil.
  • Medium buildable coverage.
Sounds pretty awesome right? MAC’s goal with this foundation was to create one that would give coverage without looking ashy or chalky due to mismatched tones. Each shade goes darker in depth as the numbers get bigger, but the translucent pigments allow these colors to be undertone-neutral, letting the wearers natural undertones show through for the best possible match. This foundation is more than 2 years in the making, responding to the call from artists for a foundation that would look more lifelike while still offering maximum coverage. How does this new technology work? Here it is in their words:

In traditional high coverage foundations, Iron Oxide and Titanium Dioxide pigments create skin tone using a mix of red, yellow, white and black pigments. When light hits the surface of these pigments they reflect and produce opacity and shade tonality based on the specific ratio of pigments used to create each shade. Often times the result is masky, dull and/or ashy depending on the wearer’s skin undertone and depth level.
Matchmaster Foundation SPF 15 utilizes patented pigment technology of clear acrylate spheres that encapsulate micro-fine Iron Oxide and Titanium Dioxide pigments. When light hits the surface of these spheres, it enters and refracts pulling the natural skin undertone into the mix of micro fine pigments so that the eye sees a more natural, true-to-life look. In Matchmaster Foundation SPF 15, we combine a proprietary blend of our patented pigment technology along with traditional pigments to give the most vibrant, natural shade, while still providing medium buildable coverage to perfect the look of skin and minimize flaws and skin imperfections.

Exciting for me personally is that this foundation is said to come in MAC’s lightest and darkest shades. As a practically card-holding member of the pasty white club, that is exciting news!

MAC Matchmaster SPF 15 launches on Sept 22 in North America and will retail for $32.50. I know I can’t wait to rush in and try on shade 1.0 to see if it matches me!

Available Shades:

1.0, 1.5, 2.0, 3.0, 4.0, 5.0, 6.0, 7.0, 7.5, 8.0, 8.5, 9.0, 9.5, 10.0.

I like this nomenclature much better. For example if they discover a need for a shade between 2.0 and 3.0 they could easily insert a 2.5! However, the neutrality of the colors does tend to make them more forgiving and more versatile – two people who aren’t exactly the same skintone but are perhaps the same depth can wear the same shade. I’m very excited for this launch. Are you?

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