Maybelline to Launch Vibrating Mascara

Drugstore makeup giant Maybelline has announced it is launching a vibrating mascara this coming July. The mascara is called Pulse Perfection and will be available wherever Maybelline is sold. The retail price is $14.95 (but remember, Maybelline goes BOGO all the time..!). It will be released in 3 shades: Very Black, Blackest Black, and waterproof Very Black.

Maybelline makes some pretty big promises from Pulse Perfection, which delivers 7,000 vibrations per minute in seven syncronized motions. Maybelline promises:

– Volumizing (13x thicker, they say!)
– Lengthening (75% longer is the claim)
– Seperation/Definition
– Intense color
– Encourages curl
– Restores luster to lashes
– Clump-free

The battery is designed to last over four months with daily use.

Don’t want to wait until July to get your hands on this mascara? Maybelline is having a special preview purchase event on May 18th. Visit to buy it before it launches. This event lasts one day only. Other retailers participating in this event are Target, Walgreens, CVS, and Walmart at their respective websites.


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