Maybelline to Launch Vibrating Mascara

Drugstore makeup giant Maybelline has announced it is launching a vibrating mascara this coming July. The mascara is called Pulse Perfection and will be available wherever Maybelline is sold. The retail price is $14.95 (but remember, Maybelline goes BOGO all the time..!). It will be released in 3 shades: Very Black, Blackest Black, and waterproof Very Black.

Maybelline makes some pretty big promises from Pulse Perfection, which delivers 7,000 vibrations per minute in seven syncronized motions. Maybelline promises:

– Volumizing (13x thicker, they say!)
– Lengthening (75% longer is the claim)
– Seperation/Definition
– Intense color
– Encourages curl
– Restores luster to lashes
– Clump-free

The battery is designed to last over four months with daily use.

Don’t want to wait until July to get your hands on this mascara? Maybelline is having a special preview purchase event on May 18th. Visit www.maybeline.com/Pulse to buy it before it launches. This event lasts one day only. Other retailers participating in this event are Target, Walgreens, CVS, and Walmart at their respective websites.

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