Purely Cosmetics Foundations

Hello hello my lovelies!

As you know I was working at the Purely Cosmetics booth for IMATS this past weekend. The event was a huge success. Even though the weekend was exhausting, I had a great time! I also got to learn a whole bunch more about Purely Cosmetics. I was a fan before I volunteered to work the booth, but by no means an expert. I learned a ton about it that I hope will be helpful if you are considering trying them out. I also wanted to introduce those of you who might be new to the brand with some background info. This is part 1 of my overview, talking about foundations!

Purely Cosmetics is a line of mineral makeup based in Valencia, CA. I absolutely love the idea of supporting local businesses. The economy in CA is still crap right now, so I feel strongly about patronizing its small businesses. Purely Cosmetics is also in another category near and dear to my heart– it’s woman owned! Robyn Bloom, the hard-working founder of Purely Cosmetics, is a one woman show. To prepare for IMATS, she said it took 3 months of pulling down 18-hour days! Her dedication really shines through in her fantastic line of products.

Purely Cosmetics – The Foundations

There are 2 formulas of foundation in the line, Pure Mineral ($18) and Skin Smoothing ($19.99). Both can work for most skin types. The shade range is from light (Fair Maiden is the lightest shade) to medium-dark (Cornsilk is the darkest). Here is a brief description of each foundation shade:

Fair Maiden – Fair w/ pink undertone (This is what I wear)
Peaches & Cream – Fair w/ peach or neutral undertone (I can also get away with wearing this, great for neutralizing redness if you tend to be ruddy-faced)
Neutral Light – Light to medium with neutral to pink undertone
California Blonde – Light to medium with pink undertone
Olive Beige – Light to medium shade w/ mostly beige undertones but a slight yellow tinge
Neutral Medium – Darker than Neutral light but w/ beige undertone
Sunkissed – Medium shade w/ bronzy/red undertones
Maria – Medium shade with golden/olive undertones – perfect for Mediterranean or Latin ethnicities
Cornsilk – Medium shade that has yellow/red undertones (darker than Maria)

Pure Mineral Foundation is medium to full coverage depending on how much you apply. One of my biggest gripes about most mineral foundations is I just can’t get the coverage I want. Not so with this bad boy. You can swirl and buff your way to completely full coverage. Depending on what you’re trying to cover, you might not even need a separate concealer. There is no shimmer or shine to this formula at all. It’s completely matte, but not that dead corpse-like matte. It’s a “your skin but better” look. Pure Mineral Foundation performs very well for any skin type, even those who are very sensitive (like me!) or very oily (also like me– damn, I hit the lottery). The ingredients in this formula are very simple: Mica, titanium dioxide, iron oxides, ultramarine blue, zinc oxide. No bismuth to be seen. Hooray.

You can opt for an extra $3 to add pure silk powder to your Pure Mineral Foundation. This is a great option for those who have combo skin. If you aren’t familiar with silk powder, it pulls moisture from the air, hydrating your skin while mattifying it. It contains amino acids essential for the human body and helps reflect UV rays. Hooray for silk!

Skin Smoothing Foundation is light to medium-full coverage (I find it doesn’t give quite as much coverage as Pure Mineral Foundation), but contains more ingredients. This formula’s ingredients are: titanium dioxide, mica, zinc oxide, pure silk powder, boron, silica, iron oxides, jojoba oil, and magnesium myristate. May also contain ultramarine blue (depends on what color). Skin Smoothing Foundation’s added ingredients keep the skin nourished and hydrated. It also helps minimize the appearance of fine lines. It performs well on all skin types except those who are extremely oily.

If you weren’t sold already, Purely Cosmetics sells sample packs to try out colors before you commit to a full size. And if you can’t find your absolutely perfect match, Robyn also offers custom blend foundation. See the site for more details!

Samples of both foundation formulas were provided for consideration. Although I worked the booth at IMATS, I am not an employee. Just a fan!

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