The Countdown’s On: The Makeup Show LA 2016


The Makeup Show is coming soon! This multi-city event hits LA this coming March 19th and 20th. The Makeup Show LA is by far my favorite makeup event of the year. Professional makeup artists and other industry professionals gather in LA to learn, network, and of course shop, all under one roof. Some of the best brands in the business will be there, often with the owners on-site just waiting to have their brains picked about what makes their products tick. It’s often an event where brands launch new items for the first time, too. Who doesn’t love getting their paws on something before everyone else does?

The Makeup Show is founded on education, and this year is no exception. The lineup of keynote speakers and forum leaders reads like a who’s who in the industry. There are also hands on workshops on topics such as Bridal Makeup, Color Theory, Eye Makeup, Complexion, and more. The workshops are an additional fee, but well worth the price if you are wanting to expand your craft and learn from some of the best!

This is the 10-year anniversary of The Makeup Show, and with that they are celebrating with a huge gala. The gala celebrates 10 years of The Makeup Show and iconic women in the industry. Join the makeup artist community in honoring Susan Cabral-Ebert, president of The Makeup Artists and Hair Stylists Guild, IATSE Local 706. Tickets are available for purchase to this special event here. A discount is available on gala tickets when they are purchased in conjunction with your Makeup Show tickets.

I’ve already started making my shopping list for this year’s show. Sorry, not sorry. Many brands that I would otherwise only be able to shop online (or by driving up to LA to the pro shops) will be present, and I plan to take full advantage of having everybody all in one place. So many things to swatch, brushes to fondle…you name it. Yeah, I fondle brushes. Again, not sorry.

Want shopping ideas? Here are some of my picks from the exhibitors at The Makeup Show LA, and what I’m excited to possibly pick up for myself…

Bdellium Tools

First of all, the b is silent, people! Pronounce it Dellium Tools, haha. If you want brushes that are excellent quality and a very friendly price point, check out Bdellium Tools. Bonus: they come in fun colors. My personal faves from the range are the 957 Precision Kabuki and the  785 Tapered Blending brushes, but they have a ton of great shapes you will love.


Beautylish is a great site for the beauty lover. They carry brands you can’t get anywhere else, or hard to find things. I love it. At The Makeup Show, you’re never quite sure what they’re going to have for sale. Previous years have been things like Wayne Goss brushes and Bioderma. But whatever it is this year, it’s going to be worth checking out. I’m kinda thinking this year it will be Natasha Denona. I hope so, because her stuff is so dang expensive (but beautiful) that I’d feel pretty lucky to swatch before buying. And from what I’ve seen on Youtube and Instagram, I’ll want to be buying.

Dante Disposables

Bulk bags of low-lint facial cottons and latex free sponges might seem boring to you…well wait, if that stuff is boring to you, you’re probably in the wrong place. Dante is a longtime trusted name in makeup artistry essentials. They have a clear, unscented brush cleaner that I’m curious to try. It’s incredibly cheap at only $7 for a 4 oz bottle. As an added bonus about Dante, many (if not all?) of their products are made in the USA. Hooray.


No visit to The Makeup Show is complete without a visit to Embryolisse. Even if you aren’t going to buy (what’s wrong with you?), you should go talk to them because they’re incredibly nice people. But their products are where it’s at. There’s a reason the Lait-Creme Concentre has been an industry staple for over 60 years. I keep their Radiant Eye balm stick in my desk at work, which is wonderful for adding moisture throughout the day because you can use it over your makeup if you like. Southern California gets some hella dry weather and it’s a godsend.

Frends Beauty

I’m going to go into more depth about Frends in another post soon because I’m visiting them up in LA tomorrow, but their booth at The Makeup Show is always on my list to check out. Frends carries a gazillion and one amazing makeup brands, hair brands, skin care brands, and also carries tools for artists as well. They also have a lovely in-house brand called Stilazzi, and there’s just never any shortage of cool things to spend my money on there, and their team is the best.


Want to spend your whole paycheck on makeup brushes that will make your face feel like it’s getting kissed by little baby angels? Go to Hakuhodo. Also, they have a showroom open now in Torrance, CA! See their website for more details. Bring money. Lots of money.

Kat Von D Beauty

Hnnngggggg. I have an unhealthy addiction to KvD Everlasting Liquid Lipsticks, and the Shade & Light Contour Eye palette is my boo. So of course I’m going to stop by their booth and probably pick up more lipsticks. KvD has some upcoming new products launching soon that I have a hunch will be on display at The Makeup Show, also. Can’t. Wait. Crossing my fingers they have Bow ‘n Arrow, since it’s always sold out.

Make Up For Ever

MUFE has been knocking it out of the park with their launches since…oh always, I guess? Last year at the show I snagged a couple mini tubes of Step 1 Hydrating Primer, which I love. And now I’m trying to decide if I want to re-up on that primer, or grab the smoothing version, or maybe the matte version too so I can mix and match depending on what my skin is doing that day (yay combo skin!). I’m also intensely curious about the new HD stick foundations, and if I end up purchasing I will 100% blame NikkieTutorials. :) And even though I’m still very in love with my Urban Decay concealer, I want to check out the new Ultra HD concealer as it is rumored to the bomb diggity.

Mario Badescu

I had a chance to get a personal consult and new regimen designed by Mario Badescu last year and it has done amazing things for my skin. I still use MB products daily, and consequently I need to repurchase some things I have run low on, such as the Enzyme Cleanser. The Enzyme and Keratoplast cleansers are some of the nicest cleansers I’ve ever used. And so economical for the amount of product you get. Either one of those used in tandem with my FOREO Luna face cleaning device and I’m good to go. That is what I refer to when people say I have great skin. Sure, genetics help, but I also have great skincare. 

NYX Cosmetics

Now it’s not like NYX is that hard to get a hold of. I live near a pair of great Ultas that always have most anything I could want. However, a.) show specials and b.) much lower chance some dumb cow has opened a product and used it when it’s not a tester. Those 2 things you can’t usually get at Ulta.

Urban Decay

Oh hey there Urban Decay! It’s their first year at The Makeup Show LA, believe it or not. Time to stock up on crack water aka their amazing B6 prep spray, which I’m pretty obsessed with.

Now by no means is that a comprehensive list of all of the amazingness of The Makeup Show. There are many more amazing things to be seen! You’ll most definitely want to be following me on Instagram and Snapchat (glossmenagerie for both) to follow along if you can’t come in person. For a full list of exhibitors, click here.

For tickets and more info, visit The Makeup Show LA.