Preview: The Makeup Show LA 2018!

Let’s be honest–it takes a lot to get this Orange County girl to venture beyond the confines of my safe little orange bubble. Especially into Los Angeles. Orange County residents get it. But one event that I never miss up in Downtown LA is The Makeup Show.

The Makeup Show takes place November 10-11. It is an annual conference, trade show, and educational event for professional makeup artists. From brand new students to seasoned pros, The Makeup Show has something to offer everyone, including a chance to learn from and network with the best of the biz. Attendees can soak up knowledge from keynote speakers including Pati Dubroff, Jordan Liberty, Damone Roberts, Miss Fame, and even YouTuber and industry professional, Stephanie Nicole. And if that isn’t enough to get you jumping out of your chair, there are a ton of intimate talks and demos from many other artists, hands on workshops with artists like Danessa Myricks and Bethany Townes. It’s kind of a big deal.

While The Makeup Show places a large emphasis on education and career betterment, let’s not forget about the brands themselves. The shopping experience at TMSLA is second to none. It’s one thing to be able to see and touch your favorite brands’ products (including new launches) in person, but to also have expert artists, often including the brand owners themselves present to talk about their lines…that’s priceless!

There is an extensive list of brands exhibiting at The Makeup Show LA 2018. Some exhibitors I’m especially excited to see and play with are:

Bdellium Tools – The B is silent! Bdellium Tools has been a longtime favorite of mine. Their brushes are beautiful, functional, and very affordable. I have one brush from the Golden Triangle collection, and may end up bringing a couple more home with me.

Clarins – I am pretty sure this is Clarins’ first time to The Makeup Show (at least in LA), and to be honest, I haven’t been checking for Clarins. I really want to stop by their booth just to see what the newest offerings from the brand are, because while I’ve heard the name for years, I’m not very well acquainted. Oops. Sup Clarins, let’s talk.

Danessa Myricks Beauty – Danessa Myricks is the shit, okay? She is insanely talented and creative, and I’ve heard nothing but good things about her line. I can’t wait to check it out in person. Also, p.s. if you aren’t following her on Instagram, your loss. SO inspiring!

Frends Beauty Supply – The Mecca of makeup shopping, Frends Beauty Supply is a must. The people are great, and they always bring a tempting selection of goodies from the brands they carry. I don’t think there’s ever been a Makeup Show where I didn’t grab something from Frends.

Miss Fame Beauty – When I heard the always flawless Miss Fame was launching a makeup line, I knew it would be something beautiful. I can’t wait to check out the new line of lipsticks. We’ll see if one or two end up coming back to Chez Alyson. Don’t be surprised.

Muse Beauty – Another makeup shopping pillar of the professional community, Muse are the creators of Esum (it’s muse backwards!), which is one of my favorite brands for brushes. They are top notch quality, and shapes I don’t necessarily see everywhere. The Muse booth is also where I’ll find the good folks of Viseart and their parade of pretties. Last year I definitely spent some coins there, and had a really nice chat with their team.

Rude Cosmetics – New friends! I’ve never seen Rude Cosmetics before, and I know nothing about the brand other than what I’ve seen briefly skimming their website, and ooooo I want more. Color-shifting duo chrome shadows? Yes please.

Smith Cosmetics – I’m a woman on a mission. I’ve been interested in a few of the Smith eye brushes (they have such unique shapes!) and they’ve been sold out on the Beautylish site for what seems like forever. Maybe this weekend will be the time when they’re no longer my “one that got away.”


As with every year, make sure to follow me on Instagram to follow along as I scurry around the show floor. This year has their first ever Trend Report for the rest of 2018 and beyond. I can’t wait to share what I see!