Urban Decay Fall 09 – New Products

Wow! This launch is huge. There are over 30 new additions to the Urban Decay line! I will have reviews as soon as I can, but for now I will just give you some stuff to drool over! :) The launch includes both new products and new shades of products we already love. Here are the new products being launched.
Cream to powder foundation! The foundation comes with a brush, too! Nifty! Like the Pocket Rocket glosses I reviewed recently, this foundation contains hyaluronic spheres as well. Those help maintain the skin’s moisture balance. I really hope the shade Illusion is light enough for me because this sounds like such a neat product.

Inks For Eyes are cream liners with a new high-tech polymer called Nylon 12. Why should you care? Because this ingredient decreases ‘drag’; these clever inks won’t tug on your delicate eyelids and will give a smooth finish every time. I love the packaging; look at the gorgeous peacock design! And the fact that the brush is included is a nice touch. One end is a brush and the other end is a smudger for when you want a touch of drama. There are 6 shades Inks.

Now here’s where the fun really starts. New primers! Urban Decay is perhaps most well-known for their Primer Potion for eyeshadows. Now you can get the full primer potion treatment. The first one is the brightening complexion primer. This primer can be worn under makeup or alone and will help keep skin looking fresh, awake, moisturized, and diminish fine lines.

UD’s new lip primer is a soft, fade-free, feather-free primer that won’t dry out your lips. It gives your lips a silky finish while helping to keep your lipstick on longer. Bonus, it also has SPF 15. I don’t know if you’ve ever sunburned your lips, but it’s not cute.

The other complexion primer in the collection is the Pore Perfecting primer. This is a non-greasy primer designed to diminish the look of pores and fine lines for an airbrushed look. UD says this primer is ideal for oily skin but could be used by anyone either alone or under makeup. They also assure us that the formula is non greasy! That is good news, because who wants a greasy face? Yeah, I’m looking at you Smashbox.
I’m very excited to try the UD lash primer. It contains protein to enrich your lashes including silk and wheat protein, which if I recall correctly is the same ingredient Aveeno uses to make their fabulous shampoos and conditioners. If it’s good for my hair it must be great for my lashes! What you won’t find in this primer is any parabens. ;)
I also want to mention that whoever wrote the copy for this product on the UD site should pat themselves on the back. I have never read something so creative on a cosmetics site. They describe the primer as constructing “towers of Babel…reaching for heavenly lashes”. Bravo.


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