Countdown to IMATS LA 2011

It’s coming. IMATS LA 2011 is this coming weekend at the Pasadena Convention Center in Pasadena CA. Tickets for Saturday are already sold out. As far as I know there are still tickets for Sunday available. This year, sponsors Makeup Artist Magazine and Make Up For Ever have teamed up to create a special pro-only event on Friday evening, too! 
And somewhere in the hustle and bustle and jaw-dropping awesomeness that is IMATS, will be me. I will be there all three days, photographing and swatching away! Last year I worked the Purely Cosmetics booth, which was a blast but did not leave me much time to get coverage of the event for the blog. This year I will be 100% focused on covering the event for The Gloss Menagerie. Hooray!
A lot of what I see floating around the beauty community about IMATS centers around shopping – because um, lets face it, this is a huge shopping event with so many amazing brands in one place offering their latest and greatest, often at a discount. BUT remember there are also some incredible educational opportunities here to hear lectures from industry greats. I’ll do my best to bring you coverage of both. 
Oh yes, speaking of you…I want to meet you! If you will be at IMATS, I definitely want to hear from you. I have planned an informal meet & greet for Saturday – I’ll be in the lobby at noon to meet up with readers as well as other bloggers, so stop by if you can! If you can’t make the meet & greet, that’s fine…I still want to meet you! If you see me on the exhibition floor definitely come up and say hello!
What brands are going to be there…? An easier question would be who isn’t there! IMATS is truly makeup artist heaven. I’ve been forming “To Check Out…” and “Shopping Ideas” lists for over a week already! Be sure not to miss…
Naimie’s – Naimie’s Beauty Center will have almost an entire row on the exhibition floor featuring many of the awesome brands carried at Naimie’s such as Eve Pearl, Lise Watier, Bobbi Brown, Cover FX, Ben Nye, Kryolan, and tons more. Way too many to list all in one place.
Beauty Treats – Calling all face wipe addicts! If you love makeup removing wipes, get your butt over to the Beauty Treats booth. They have some apricot face wipes that smell amazing. There are others too (like cucumber, lavender, rose…) and face masks that I’m dying to try. If you want something fun but don’t want to spend a fortune this booth will be good to you.
Dermagenics – Dermagenics is a skin care company that has some really nice sunscreen called Sun Savvy Solar Shield. It satisfies all of my major requirements for sunscreen in that it provides UVB and UVA coverage, doesn’t leave a greasy residue or white cast, and wears well under makeup.
Sugarpill – I’m so excited that Sugarpill will be at IMATS! I’ve seen so many awesome things about this brand on youtube and other blogs. I’ve been dying to get my paws on some!
Inglot – DUH! Inglot will be making their IMATS debut. I live near an Inglot boutique in Newport Beach, but that doesn’t make this any less exciting! You’ll just have to wait and see what I come home with.
Violent Lips – I’ve seen these on youtube and they look too cool not to check out. Violent Lips are temporary lip tattoos. Ever wanted plaid lips? Polka dot? Well now you can have ’em! 
This post could be pages and pages long with my excitement about what to see at every booth! I haven’t even gotten into all of the great makeup brush brands that will be there, or gee, I don’t know, no-name brands like MAC, MUFE, OCC…no one you’ve heard of! ;) See the full list of exhibitors here
Those of you who are going, what are you most excited about? 

If you can’t make it, what do you want to read most after IMATS is over about the event? 

Also, if you have any questions about IMATS, please let me know. :)

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