MAC Pro Longwear Collection – Fall 2010

MAC Pro Longwear Collection
Launches 9/16/2010 in the US/Canada
International Launch: October 2010

With this collection MAC introduces 3 new products into the pro longwear lineup!

MAC Pro Longwear Lipcreme – $16.00 USD / $19.00 CDN – Permanent
Pro Longwear Lipcreme provides full coverage colour and a subtle shine in a long-wearing formula (up to 12 hours). The creamy, flexible formula moves with your lips for a comfortable wear and contains ingredients which helps keep lips hydrated. The emollient formula imparts instant and even colour and does not require a top coat to seal on the colour. The colour dries down to a natural-looking moist finish with superior wear. It contains a long-wearing film former that provides the formula with its transfer-resistance and long wear and is available in pearl and cream textures.

Pro Longwear Lipcreme launches with a dozen shades:

  • Made to Last – Deep plummy brown (Pearl)
  • Til Tomorrow – Greyed mauvy brown (Cream)
  • Sweet Ever After – Copper (Pearl)
  • Faithfully Yours – Blackened purple (Cream)
  • Goes and Goes – Blue violet (Cream)
  • Perpetual Flame – Pink cranberry (Cream)
  • Unlimited – Mid-tone muted rose (Cream)
  • Overtime – Light baby pink (Cream)
  • Extended Play – Blackened brick red (Cream)
  • Prolong – True red (Cream)
  • Good to Go – Loudmouth orange (Cream)
Personally I’m glad to see there are so many creams as opposed to pearl finishes. Here’s some swatches that you can click to view full size.
Photo credit – erine1881 @ Specktra
Pro Longwear Concealer – price unknown
Pro Longwear Concealer is a lightweight, fluid concealer that provides medium to full coverage with a comfortable, natural-matte finish. When the product sets on the skin, the long-wearing, transfer-resistant, water-resistant formula will last up to 15 hours, thanks to a unique film former technology. Once it is completely dried down on the skin, the colour remains the same for all 15 hours. The formula contains micronized pigments that allow for the smoothest application and colour purity. It helps conceal flaws, dark spots, skin discoloration, and under eye circles. It’s non-acnegenic, for all skin types, safe for contact wearers, and derm- and ophth- tested.

Shades Available:
NC15, 20, 30, 35, 42, 45, 50
NW15, 20, 25, 30, 35, 40, 45, 50

Pro Longwear Foundation – price unknown
Pro Longwear Foundation is a lightweight liquid foundation that provides buildable medium coverage with a natural, long-wearing finish. This long-wearing formula provides the longest wear of any of our foudation formulas – up to 15 hours! Once it is completely dried down on the skin, the colour remains the same for all 15 hours. The creamy formula feels comfortable on the skin and blends easily and evenly, with a generous amount of playtime. It contains specially treated micronized pigments that help give a smoother, flawless-looking finish on the skin and also contains ingredients to help control oil on the surface of the skin. It has an spf of 10 and pa++ protection that provides broad spectrum uv protection. It is transfer-, sweat-, and humidity-resistant, derm- and ophth- tested, non acnegenic and for all skin types.

Shades Available:
NC15, 20, 25, 30, 35, 40, 42, 45, 50
NW20, 25, 30, 35, 40, 45, 50

Info credit: Specktra

What gives? No NW15? There goes any chance I had of ever getting to try this awesome stuff! Even NW15 is often too dark for me though, so it was just a little tiny chance in the first place. Either way, this foundation and concealer sounds great for use in my MUA kit. After all, it’s not always just about me. ;)

Are you looking forward to this collection? I sure am!

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